- Customer service concerns the priority an organisation assigns to customer service relative to components such as product innovation and pricing. In this sense, an organisation that values good customer service may spend more money in training employees than the average organisation or may proactively interview customers for feedback.
- From the point of view of an overall sales process engineering effort, customer service plays an important role in an organisation's ability to generate income and revenue .
- From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organisation.
- A customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product.
- These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support".
- Regarding technology products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support.
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