retail marketing strategy

A marketing plan that  details how  a business intend to offer its product or service to consumer  and influence their purchases. For example a typical retail strategy might illustrate how best to place  and  display a company product in retail outlet and how to attract optimal consumer interest at  those  locations with such things as  price discounts ,placement retailer  and incentives .

Element in Retail Strategy 

1.  Target Market  is many businesses say they target "anyone interested in my services." Some say they target small-business owners, homeowners, or stay-at-home moms. All of these targets are too general. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. 
2. Retail Format is the general of the retail mix in terms of range of products and  service  pricing policy promotional programmes , operating  style  or store design  and visual merchandising , example include mail-order retailers (store-based ) and department store retailers.
3. Sustainable Competitive  Advantage is 3 approaches  for sustainable competitive advantage.   First  is build strong relationship with customer .The second is build strong relationship with supplier and the last one is  efficient  internal operation .